After decades of traditional broadcasting methods, It was a historic moment in Premier League football this week as a whole round of fixtures were streamed online via Amazon Prime.
Amazon say it was “one of the biggest-ever streaming events in the UK“. Amazon Prime has declared its first foray into the Premier League market a success, saying its coverage of the midweek programme was one of the biggest-ever streaming events in the United Kingdom.
The e-commerce giant’s Prime Video service avoided major technical failures to deliver its first eight Premier League matches to hundreds of thousands of fans on Tuesday and Wednesday. It’s the first time an internet platform is taking full responsibility for showing the world’s richest soccer tournament to its home audience, pushing video-on-demand technology to its limits.
The streaming giant made its debut in English top-flight football this week by showing all 10 matches, breaking up the duopoly of Sky and BT Sport.A six-game fixture list on Wednesday included the Merseyside derby between Liverpool and Everton at Anfield and Jose Mourinho´s return to Manchester United as Tottenham manager.
“We´re delighted that millions of football fans enjoyed watching Amazon’s first ever round of Premier League matches on Prime Video,” said Alex Green, managing director of Prime Video Sport Europe. “We are thrilled and humbled by the positive response from Prime members.”
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