Apple Inc. has started a program in Shanghai to help Chinese developers to make applications an important part of the iPhone producer’s efforts to grow its service business among the most critical overseas markets.
The company said in a statement on Tuesday, The program, or accelerator, will hold lectures, workshops and networking sessions for developers regularly. More than 2.5 million developers for Apple’s platforms are from greater China, a region that includes Taiwan, Hong Kong, and mainland China.
The launch comes when iPhone deals in China – and the world – have hindered and CEO Tim Cook has talked up Apple’s services business in the country as a brilliant spot. The services business gets income from applications, media, and other software.
A report released by the firm Evercore ISI on Tuesday, said that revenue from Apple services had probably increased during the quarter ended in June, partly due to growth in China.
To face the competition, Apple launched several financing plans earlier this year to make iPhones more affordable for Chinese consumers. Chinese e-retailers have also reduced the price of some iPhone models.
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