Following in the footsteps of Kanye West, Beyonce is all set to relaunch her Ivy Park athletic line under the Adidas umbrella. The German alethic brand has announced that Beyonce is now the new creative partner for its footwear and apparel and will also be bringing the popular athletic line, Ivy Park, with her for a relaunch under Adidas’ umbrella.
The mega-star has unveiled that this is an important partnership for her as she believes that Adidas always brings forward a creative approach and break away from the shackles of being mundane. She remarked that she is excited to relaunch and expand Ivy Park on a truly global scale with a dynamic market leader like Addidas. Her designs will be highlighting both performance as well as lifestyle products.
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27 September, 2019