Walt Disney Co’s Disney+ content will be available on regional pay television and online streaming service provider OSN for the first time in the Middle East and North Africa as of April 9.
OSN headquartered in Dubai has signed an exclusive “longterm” distribution rights deal, OSN chief executive Patrick Tillieux told Reuters by telephone, declining to provide further information.
In 17 regional markets, including Egypt, Lebanon, Saudi Arabia and the United Arab Emirates, Disney+ original programming including the hit show ‘The Mandalorian’ will be available on OSN’s pay television and online streaming services. The streaming online content costs $9.50 a month.
It is the first time Disney+ content, the streaming service offered by Walt Disney, has been delivered via a third-party provider, OSN said.
.Walt Disney was not responding to a request for comment by telephone.
The deal is likely to heighten competition with Netflix’s likes, which has a strong regional presence.
OSN obtained exclusive Disney+ rights after a restructuring in 2019 in which the company, with sales of approximately $500 million a year, shed more than 60 percent of 2,300 employees.
We came from a dark time,” Tillieux said.
He said he was optimistic in this year’s market outlook because the company was no longer able to sell and advertise goods in shopping centers closed due to the coronavirus pandemic.
However, with more people remaining at home, pay television and internet usage have risen, and over t he past two weeks internet sales have increased, he said.
The pandemic has also forced OSN to sell the entirely online launch of Disney+ content, canceling conventional outdoor advertising plans as few people leave their homes now.
The pandemic has also forced OSN to market the Disney+ content exclusively online, canceling traditional outdoor advertising plans as few people are now leaving their homes.
The controlling shareholder of OSN is Kuwait’s largest listed investment firm, Kuwait Projects Co (KIPCO).
(This story officially corrects the price in paragraph 3 to $9.50, not $4.99, despite clarification from the company).
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