Dubai: The world’s tallest building, Burj Khalifa, lit up on Wednesday to show its support for Australia following the recent bush fires that devastated the country.
The message said “#MatesHelpMates”, the hashtag used to show the outpouring of solidarity with Australia, a longtime partner of the United Arab Emirates. The three-minute display on the 163- floor, 830-meter-high building called for donations for the fundraising campaign of UAE for Australia in cooperation with the UAE Red Crescent, which can be accessed here.
In addition to the Burj Khalifa display, organizers distributed stickers and pins bearing the #MatesHelpMates hashtag and depicting a koala above the UAE and Australian national flags.
Reem bint Ibrahim Al-Hashemy, Minister of State for International Cooperation, said: “The UAE community continues to identify ways to demonstrate that our country stands with Australia and seeks to support its people in any way possible. It is our sincere hope that the #MatesHelpMates campaign raises awareness of the situation in Australia and mobilizes members of the public to donate generously.”
Bushfire Crisis in Australia
Some 28 people have so far been killed – including four firefighters – and an estimated 10 million hectares (100,000 sq km or 15.6 million acres) of bush, forest and parks across Australia has burned.
A moving video of support from Expo 2020 Dubai was also produced to publicize Australia’s plight and bolster support for ongoing assistance efforts. Similar projects backed by governmental entities and national airlines Emirates and Etihad have further contributed to the UAE’s efforts to encourage the public to donate to disaster relief campaigns.
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