The European Union’s powerful anti-trust regulator slapped tech giant Google with a new fine for illegally restricted client websites from displaying ads from ad service rivals. Google and the EU have been at loggerheads about the monopoly of Google over internet search in Europe since 2009 and the AdSense case was the only complaint still open.
“Today the commission has fined Google 1.49 billion euros ($1.69 billion) for illegal misuse of its dominant position in the market for the brokering of online search adverts,” EU Competition Commissioner Margrethe Vestager said.
“The misconduct lasted over 10 years and denied other companies the possibility to compete on the merits and to innovate – and consumers the benefits of competition,” Vestager said. The fine brings Google’s total tab with the EU to 8.2 billion euros in less than two years, which amounts to far less than the maximum fine of 10 percent of Google’s annual turnover, Vestager said.
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17 November, 2019