Facebook published a report on the most popular content in the United States. This was the first time a report of this nature had been made public. According to reports in the media, Facebook was working on a comparable report for the first quarter of 2021, which it chose not to release since it could have harmed the company’s reputation.
The most-viewed piece in the first quarter, according to a copy of the data obtained by the media, features a headline that could encourage COVID-19 vaccine caution, which has been a concern on the social media platform.
“A ‘healthy’ doctor died two weeks after receiving a COVID-19 vaccine; CDC is investigating why,” the headline reads. According to media sources.
The report was supposed to be released, but executives, including Alex Schultz, Facebook’s CMO and VP of analytics, “debated whether it would cause a public relations problem, according to internal emails,” and ultimately opted not to, according to media reports.
“We contemplated making the report public earlier, but there were system fixes we wanted to make since we knew the attention it would receive, exactly as we witnessed this week,” Facebook spokesperson Andy Stone said in a statement. Stone further clarified Schultz’s position on whether or not Facebook should share the study, stating that Schultz “advocated for the report’s release.”
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