Facebook launched a catalog feature for its WhatsApp messaging application, trying to boost revenue from higher-growth units like Instagram and Whatsapp, which has 1.5 billion users.
Earlier in March, Facebook added a shopping feature to Instagram, allowing users to click on a “checkout” option for the items labeled for sale and pay them directly into the app. On the other hand, the new WhatsApp tool stops short of that, as transactions still occur elsewhere. But the main users WhatsApp Business app can now display a “mobile storefront” showcasing their wares with images and prices.
“We’re opening commerce as a new chapter,” Amrit Pal, a product manager at WhatsApp, told Reuters. “We hear from businesses every day that WhatsApp is where they meet their customers, rather than sending them to a website.”
Chief Executive Officer Mark Zuckerberg has announced that his intention to refocus his business on private conversation by adding bots and augmented reality tools to encourage businesses to communicate with consumers via their messaging services.
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