After facing tough competition in market by Facebook-owned Instagram and TikTok, now the “Snapchat” has finally decided to facilitate the users with music feature.
The social media platform is reportedly in talks with Universal Music Group, Sony Music and Warner Music Group to secure the rights to allow its users to add the companies’ music to their posts. That would give Snapchat the right to let users include music in their posts, similar to the way like ByteDance’s TikTok — the successor to lip-syncing app musical.ly — and Instagram.
Facebook secured a licensing deal with the three major record labels back in 2018, allowing users to put licensed music in their videos across all of its platforms, including Facebook, Messenger, Instagram, and Oculus.
Are you excited? You should be.
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07 November, 2019