The International Cricket Council (ICC) announced on Monday that the World Cup is on track to shatter previous digital and TV records and become one of the world’s biggest ever sports events — having already delivered over 1 billion video views across digital content on ICC’s platforms and social media channels.
In addition, TV figures have seen India alone amass a viewership of 342m during the first fortnight of the tournament even before the much-anticipated fixture between India and Pakistan.
Hotstar, ICC’s official digital licensee in India, delivered a record 15.6 million peak concurrent live viewers for the India v Pakistan match — a record for an international cricket fixture across formats. The nail-biting India v Afghanistan fixture on Saturday at Southampton also delivered similar peak number of concurrent live viewers for the platform.
Audiences on Sky Television have been the highest for One Day International cricket for more than 13 years in United Kingdom with the tournament reaching 6m viewers so far. The India v Pakistan match becoming the most watched ODI and the 4th most watched match across any format since 2006 with an average audience of 821,000.
ICC Chief Executive Manu Sawhney said: “Providing a mix of platforms including TV, digital and social, means we’re widening our reach and providing greater opportunities for fans to engage with our sport and content more than ever before and clearly demonstrating the power of live cricket to aggregate huge audiences.”
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20 September, 2019