Ban on airing Indian content in Pakistan has triggered a new discussion not only in Pakistan even in India. In a recent Shaan-e-Pakistan Music Awards Press Conference, showbiz personalities including Indian film producer Rakesh Sabharwal shared their views.
“Many people believe that there is a ban on Pakistani films and artists within India. While the latter is true to some extent, there is no such ban on films,” Sabharwal told the media. “The Indian film organisation that was demanding a ban on Pakistani films does not have much value within the country thus their demands were not met.” While responding to a question regarding release of local Pakistani movies in India, he claimed that Pakistani producers should work hard on the movies to release across the border. “Producers from Pakistan need to put in a lot more work to have their films released across the border.”
He continued, “Pakistan’s cinema industry has been growing due to the release of various Indian films but that has all been down to the efforts of Indian film-makers. We have seen a time when the response to Indian films was extrememly low and hardly anyone was willing to watch our films in cinemas. However, we did not give up.”
“Indian film-makers overcame the tough times by begging Pakistan’s film distributors to screen Indian films in Pakistan”. “It is due to this struggle that Indian films are now receiving such huge recognition within Pakistan.” He added, “There have been very few Pakistani film releases across the border yet we have not seen producers trying to promote their films in India. Now, it’s come to a point where, due to several issues, we must first attempt to improve relations between the two nations.”
“I am a man of showbiz and believe that music is a universal language. We can use this connection between the two countries can in our favour; for increasing positivity.” He added, “Music has no boundaries and I have seen that here in Pakistan. Whenever I visit, I receive immense love and respect. I would also like to take out a moment to appreciate the fact that Shaan-e-Pakistan Awards welcomes the participation of singers from various other Asian countries.”
The organiser of the event, Huma Nasr announced that singers from Lahore and from Pakistan, India, Bangladesh and the UK and other countrie will participate in Shaan-e-Pakistan Music Awards , planned to be held on March 22, 2019.
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18 August, 2019