Instagram will require date of birth from all new users to expand the audience for ads for alcohol and other age-restricted products while offering new safety measures for younger users. Instagram except for limited circumstances has required its 1 billion users only to say they are at least 13 years old.
The birthdate requirement is the latest step Instagram has taken to move away from longstanding principles such as anonymity that had distinguished it from Facebook’s namesake app. Instagram said advertisers were not the driving force for the new requirement. Gambling and birth control are among other types of ads restricted to older audiences by Instagram policies and laws.
The policy change could help stave off the passage of costly child safety and data privacy regulations as lawmakers and family safety groups in the United States, Britain and elsewhere criticize the app for exposing children to inappropriate material.
In addition, Instagram will introduce in the coming weeks’ options for users to block messages from people they do not follow and for both businesses and popular users who are known as “creators” to more easily restrict minors from viewing their posts.
Your email address will not be published. Required fields are marked *