The California-based company, which has nearly half of its 130 million paid members in the US, Netflix Inc. has revealed that first time since 2017 monthly fees for its U.S. subscribers will be raised by between 13 percent and 18 percent.
“We change pricing from time to time as we continue investing in great entertainment and improving the overall Netflix experience for the benefit of our members,” Netflix said in a statement. The company has been investing heavily in original content including hit shows like “Stranger Things,” “The Crown” and “Orange Is The New Black,” as it faces competition from the likes of Amazon and Hulu, and new offerings from traditional media giants such as Disney, CBS, and a newly announced plan from Comcast-owned NBCUniversal.
The price hike, which takes effect Tuesday for new customers, does not affect Netflix subscribers in other regions. Existing customers will get 30 days´ notice before the new pricing takes effect.
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30 March, 2020