Nike made the magic a reality as it has unveiled the new Nike Adapt BB shoes which are self-lacing and can be controlled from a smartphone. The Nike Adapt BB shoes, which go on sale on February 17 for $350 in the United States, are controlled by the touch of a button or a smartphone app.
“That the app allows the ability to put the shoe on and touch the button, change the colors, see the percentage on the battery…it’s just cool,” Tatum said in a statement. “We picked basketball as the first sport for Nike Adapt intentionally because of the demands that athletes put on their shoes,” Eric Avar, Nike VP creative director of innovation, said in a statement. Using a custom motor and gear train, “Adapt” technology enables the shoe to be automatically adjusted to the foot.
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17 November, 2019