Popular soda company PepsiCo has revealed its plan to launch a cola drink featuring a blend of roasted Arabica coffee and Pepsi cola, the drink contains nearly double the amount of caffeine found in a regular Pepsi soda, in April 2020. Pepsi Café is packaged in 12-oz slim cans and will be available in original and vanilla varieties.
The Vice president, Marketing of Pepsi, Todd Kaplan has announced in a press conference, “At Pepsi, we have known the potential of blending cola and coffee for years. And after attaining a balance. We couldn’t have wait any longer to introduce the Pepsi Café to the United States come 2020.”
Given that PepsiCo’s competitor Coca Cola had also announced earlier to introduce coke coffee in the international market by the end of the year. Its worth mentioning here that it is not PepsiCo’s first attempt at brewing up a beverage combining coffee and cola. In 1996, the company debuted Pepsi Kona and tested it for a year in Philadelphia. The coffee-flavored Pepsi was discontinued in 1997 due to low sales.
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