KARACHI: Lucky Motor Corporation (LMC) has signed an agreement with Samsung Gulf Electronics to produce Samsung-branded cellphones in Pakistan, in order to meet local demand, which surpassed 164 million last year.
LMC, a Lucky Cement Limited company, is currently involved in the manufacturing, assembly, marketing, distribution, and sales of KIA and Peugeot vehicles, parts, and accessories in Pakistan.
It has also begun the process of obtaining the necessary regulatory permits to operate the business, and has filed an application for a licence with the Pakistan Telecommunication Authority (PTA).
The Samsung mobile device manufacturing facility will be placed at Lucky Motor’s current vehicle manufacturing site in Bin Qasim Industrial Park.
The manufacturing plant for mobile devices is expected to be finished by the end of December 2021. Samsung and the Lucky Motor Corporation have yet to agree on the amount of money to be invested in the production plant and its capacity.
In the first two months of 2021, the country manufactured 1.21 million mobile phones. These phones were assembled in Pakistan at 33 local mobile device assembly plants.
In comparison to the previous two years, the number of smartphones built and produced in January and February 2021 showed a huge increase. According to the Pakistan Telecommunication Authority, the country generated 2.1 million smartphone units in 2020 and 119,639 in 2019. (PTA).
Pakistan Samsung Smartphone
Following the effective implementation of the PTA’s Device Identification, Registration, and Blocking System, domestic production reached 25 million mobile devices, including 4G smartphones (DIRBS).
Vivo, Oppo, Airlink, Transsion, Inovi, Tecno, and G-five were among the top smartphone makers who had already gotten approval to produce 2G, 3G, and 4G smartphones.
Manufacturers may also build their own new brand under the authorization, which is initially valid for the following ten years, assisting in the promotion of the “Manufactured in Pakistan” culture.
Pakistan intends to not only meet local demand for mobile phones, but also to export them to international markets, with local production helping to provide new job possibilities and low-cost handsets for customers.
The overall annual market size in Pakistan is expected to be 34 million handsets. There are 20 million 2G users and just 14 million 3G and 4G users.
Pakistan imported 28 million cellphones in 2019, according to the PTA. Pakistan has risen to become the world’s seventh largest handset importer, owing to its size and continued expansion in mobile connection.
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