The World Tourism Day is being observed across the globe with the theme: “Tourism and Jobs-A Better Future For All” for this year. This day is commemorated each year on 27 September, with celebrations led by UNWTO.
Tourism has become one of the fastest-growing and most important economic sectors in the world. The purpose of celebrating World Tourism Day is to raise awareness about the role of tourism around the world and to promote social, cultural, political and economic values.
President of Pakistan, Dr Arif Alvi said tourism is a key to earning foreign exchange and an effective tool to bring diverse people close to one another, thereby promoting tolerance. Therefore, Pakistan celebrates World Tourism Day as a nation proud of its glorious past and cultural heritage. The tourism sector plays a key role in enhancing the socio-economic status of a country and uplifting the standard of life of the local population.
Prime Minister Imran Khan said that Pakistan is blessed with natural beauty and has enormous opportunities for tourism. The tourism sector plays a pivotal role in socio-economic growth. It also provides an impetus for employment opportunities and the promotion of entrepreneurial activities, globally.
PM Imran Khan said tourism experience provides synergies between communities having diverse cultural backgrounds. It also enables people to adapt themselves to the cutting-edge traveling facilities of modern days. Pakistan has immense potential in the tourism sector. It generates economic activities, brings in valuable foreign exchange and generate investors’ interest in the tourism sector by attracting myriad foreign tourists. Influx of visitors is also correlated to law and order situations.
The Prime Minister said with the collaborated efforts of the present government and our law enforcing agencies, law and order situation in the country has remarkably improved. This has resulted in a considerable increase in the number of foreign tourists in Pakistan.
Punjab Chief Minister Sardar Usman Buzdar has said that a new tourism policy has been prepared besides giving the tourism sector a status of an industry.
In his message on World Tourism Day, he said Pakistan has great tourism potential and effective measures have been adopted to provide the best facilities to tourists, along with improving tourist-spots.
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